Over the years, the couple have discipled many young couples and through the encounters, have recognised a need for platforms for authentic engagements about marriage and family life for urban African couples.

The Websters’ ethos is that marriage survives and thrives when couples grow together through complete transparency as each individual transitions through life stages. This saw them pilot Love on the Reel in 2019, as a candid storytelling series on navigating life milestones and changes through marriage. Love on the Reel is being developed as a platform for media resources which can be used by urban African couples and couples ministries, and is set to launch in 2022.

Ayanda and Nobuntu are driven by purpose and impact and this has seen them embark on various initiatives together over the years. They co-founded their first business, Ayano Communications in 2007, started NPO Phatha-Afrika for youth together and are the convenors of Salt and Light Tribe, a non-denominational community of believers equipping each other for kingdom impact in the world.